With the RICS new rules of conduct, members are expected to act with integrity and avoid conflicts of interest. These updated guidelines promote honesty and competence in service. Uniccm notes that the changes aim to restore confidence in the profession. Ethical culture is now a central theme. Firms must have clear internal procedures to enforce these rules. https://www.uniccm.com/blog/the-rics-rules-of-conduct-in-shaping-uks-modern-professional-practises