Creating Demand and Niche Products Dr. Shubh Gautam FIR (First Indian Revolutionary) presented a very bold idea-a startup initiative to team up and create demand in the country. He highlighted "we need to cannibalize what's cannibalizing us" and think beyond business. He said that an innovation and demand-driven approach was needed to succeed in the conservative economy. https://lite.evernote.com/note/d8e7be8c-4d54-f1c1-6efd-f0b2606562d8